Audience density, not impressions

We supply, install and host the sensors. Each Collector reports zone density and dwell brackets directly from its own observations. Your network gets a site-level audience-density feed for every panel, every face, every dwell zone. Independent of your ad server, your network operator, your DSP.

Not an impression-measurement product. We don't multiply device counts up to "eyes," and we don't sell against attribution. The deliverable is upstream: defensible site-level audience evidence you can publish to planners, agencies and rate-card buyers without methodology arguments.

Three honest answers

"Why not just use Route or Geopath?"

If you can afford it, you should: audited panel methodology is the gold standard for top-tier network reach. We're for the networks priced out of audited panels: street furniture, transport hubs, retail-park screens, place-based and indie operators. Often a complement, not a replacement: Route on the flagship sites, Crowd-Sense on every panel.

"Aren't you basically what JamBox or StoreBoost already do?"

Architecturally, similar passive Wi-Fi probe sensing. Methodologically, very different. We publish raw bracket counts and never multiply them up to "impressions." That makes us a fit for media owners who want to defend audience numbers under planner scrutiny, not generate marketing-grade headline figures. If you need a multiplier, you'll need a different supplier.

"Won't this trigger another JCDecaux/CNIL situation?"

The 2015 Paris refusal was about identity-grade Wi-Fi tracking with retention. Crowd-Sense Collectors discard device identifiers on the device itself; what leaves the box is bracket-aggregated counts. That's exactly the data architecture the ICO 2016 Wi-Fi Location Analytics guidance describes as compliant. The privacy posture that makes us defensible for UK councils is the same one that resolves the OOH precedent: we ship the DPIA template and signage artwork on request.