Honest density, every site
Sub-£500 per site per year. Zone and outside-catchment signal that cameras can't deliver.
The only people-counter in the category that ships zero-CapEx, prices like a SaaS subscription, and discards device identifiers on the Collector itself. Built for SMB retail, market stalls, kiosks, mid-market chains and high-street independents: the segment everyone else has priced out.
Reports density and trend by zone, including the outside-catchment fringe showing what's not coming into your shop. Not an absolute unique-visitor counter for long windows; that pitch is dead post-MAC-randomisation, and we say so.
How the year-1 cost compares
For a 10-site chain.
| Vendor | Approach | Year-1 cost |
|---|---|---|
| Crowd-Sense | Hosted Wi-Fi sensor subscription | £2k–£5k |
| Dor Technologies | Battery thermal, single door | $19,200 |
| FootfallCam | Stereo-vision ceiling | £23k–£39k |
| Aislelabs | Wi-Fi probe + captive portal | $35k–$75k |
| Cisco Spaces | Existing-AP overlay (Cisco only) | $8k–$15k |
| Sensormatic / ShopperTrak | Camera + stereo-vision | $60k–$90k |
Three honest answers
"We already have cameras for loss prevention, why do we need this?"
Camera footfall counts your front door. We give you density across the floor and the outside-catchment fringe: what's not coming in. Different question, complementary answer.
"Wi-Fi tracking, isn't that what got retailers into trouble in the past?"
Yes, and that's why we discard MACs on the Collector. Nothing leaves it that could be a person. We'll send the architectural diagram and DPIA template before the meeting.
"Your accuracy claim is lower than ShopperTrak's 99%."
ShopperTrak counts a controlled doorway under good lighting. We count density across a zone where modern phones rotate MACs every few minutes. We publish the curves; anyone quoting 99% on multi-minute Wi-Fi is fingerprinting (CNIL says no), using a captive portal (consent-chain risk), or hoping you don't ask.
Free 60-day pilot
10 Collectors. We ship; you plug in; data live within the hour.
You supply USB power and Wi-Fi (or Ethernet) at each site. We supply everything else.