Honest density, every site
Sub-£500 per site per year. Zone and outside-catchment signal that cameras can't deliver.
The only people-counter in the category that ships zero-CapEx, prices like a SaaS subscription, and discards device identifiers on the Collector itself. Built for SMB retail, market stalls, kiosks, mid-market chains and high-street independents — the segment everyone else has priced out.
Reports density and trend by zone — including the outside-catchment fringe showing what's not coming into your shop. Not an absolute unique-visitor counter for long windows; that pitch is dead post-MAC-randomisation, and we say so.
How the year-1 cost compares
For a 10-site chain.
| Vendor | Approach | Year-1 cost |
|---|---|---|
| Crowd-Sense | Hosted Wi-Fi sensor subscription | £2k–£5k |
| Dor Technologies | Battery thermal, single door | $19,200 |
| FootfallCam | Stereo-vision ceiling | £23k–£39k |
| Aislelabs | Wi-Fi probe + captive portal | $35k–$75k |
| Cisco Spaces | Existing-AP overlay (Cisco only) | $8k–$15k |
| Sensormatic / ShopperTrak | Camera + stereo-vision | $60k–$90k |
Three honest answers
"We already have cameras for loss prevention — why do we need this?"
Camera footfall counts your front door. We give you density across the floor and the outside-catchment fringe — what's not coming in. Different question, complementary answer.
"Wi-Fi tracking — isn't that what got retailers into trouble in the past?"
Yes, and that's why we discard MACs on the Collector. Nothing leaves it that could be a person. We'll send the architectural diagram and DPIA template before the meeting.
"Your accuracy claim is lower than ShopperTrak's 99%."
ShopperTrak counts a controlled doorway under good lighting. We count density across a zone where modern phones rotate MACs every few minutes. We publish the curves; anyone quoting 99% on multi-minute Wi-Fi is fingerprinting (CNIL says no), using a captive portal (consent-chain risk), or hoping you don't ask.
Free 60-day pilot
10 Collectors. We ship; you plug in; data live within the hour.
You supply USB power and Wi-Fi (or Ethernet) at each site. We supply everything else.